Softtelecom I+D

Centro de empresas, Parque Científico y Tecnológico UPM

Campus de Montegancedo, 28223 Pozuelo de Alarcon, Madrid


Telefono: 91 452 49 48/47

Sales & Payments solutions

Totem payment solutions

Our service station (Totem) is a service point that assumes the role of a seller. It has great attraction to connect with potential customers. Provides information on the hearing of the persons and demographics of the people who use it.

Audience Measurement

The audience measurement is based on facial recognition by incorporating a 2D camera. This system is capable of detecting the faces of people looking directly at the exhibitor and records their demographic characteristics, specifically:

  • Gender (Man / Woman)
  • Age (Adult / Young)
  • Facial expression (Smile)

Affluence counter and Proximity detection

The system incorporates a 3D vision camera that allows detecting and tracking anonymous people passing in front of the display, look or not to screen

This system allows to calculate the impact of advertising (number of impacts against number of people who have gone ahead)

Totem Payments Solutions

Do you want a demo?

For more information about our products or if you would like a demonstration please contact us. We will be happy to help.

Real totems

Future Store

Interactive Shopping

Main features

  • Anonymous people detection
  • Anonymous impacts detection (Audience)
  • Interactive touch screen
  • Gesture interaction available
  • Demographic analysis (Gender, Age, Facial detection)
  • WiFi access point
  • HTML5 interactive contents
  • Digital Signage player included.
Totem future shop
Audience Store Analytics

WiFi & Bluetooth Audience Store Analytics

Main features

  • WiFi & BT Enabled Device Detection (Smartphones, Tablets, etc)
  • Device Recognition to Discover Behavior Patterns
  • Simple to Install (Plug & Play)
  • HTML5 Aggregation & Visualization App

Detection system hotspots

Main features

  • Hemispherical Omnidirectional Camera covering the entire surface of the store
  • Full control with a single camera
  • Tracking persons in the store
  • Tracking the most common paths made ​​by customers to move around the shop
  • Detection of areas with higher foot traffic. Representation generating heat maps
  • Access information through web access